SEO - Search Engine Optimisation
We have been working with Google Adwords, optimising campaigns and maximising sales for many years..
A proven, White Hat Search Engine Optimisation company
Search Engine Optimisation (SEO), involved carefully designing the structure of the website and acquisition of links to increase the position of a website in search engines. Search engines such as google, are the first point of call for most people when looking for information, products or services. Search Engine Optimisation will help your visibility to those searching and increase the changes you will convert those visitors to sales.
Why is Search Engine Optimisation such a favourite with businesses?
- Over 80% of people use google to search online
- Targeting Visitors will bring in more relevant traffic that is more likely to convert to a sale.
- With White Hat SEO Techniques, you will ensure you stay on top of the results for the long term.
How can Elevate help you with SEO?
Search engine optimisation has moved in leaps and bounds in the last few years. At Elevate, we keep up with the latest Google Algorithm changes, and constantly learn and test what works to push you up the ranks We pride ourselves in our ethical and whitehat approach to SEO, following best practice, ensuring your website is well protected. We have worked with major retailers, such as GO Outdoors, and know what it takes to rank highly for both competitive and long tail keywords.
How organic SEO works
There are 3 area’s we focus on when looking at Optimising a website for search Engines
- Keyword Research
- On site SEO (Website Architecture and Content)
- Off site SEO (link building)
The first part in the SEO process is often keyword research – the process of choosing which of the hundreds or thousands of keywords you should concentrate on. For more information on our keyword research services. These keywords should then be used in the page content, meta data and menu structure, so that they work together to generate traffic and tell the search engines exactly what it is you do. This part of the process is to prove to the search engines that your website is relevant for specific search queries. More information on our SEO copywriting. Once a site is well optimised and strongly keyword focussed, it will more often than not need a lot of inbound links. This part of the Search Engine Optimisation process is about showing the search engines that your website is important. The search engines are a popularity contest and the more links pointing at your site, the more it is respected by the search engines. More information on our link building services. If, like most companies, you don’t quite understand how to choose from the thousands of keywords on offer, or the best way to place keywords into a page, or know the issues that upset Google and make it hard to rank well, then that’s why we are here. We can take care of the entire process and soon have you climbing the search results.