What we did
Watches of Wales are the UK’s fastest growing pre-owned luxury watch retailer. The pre-owned luxury watch market is a highly competitive space so when we were first approached by their team in 2013 for a complete rebrand, website build, SEO and packaging development concepts we knew we had to create something iconic.
Our main aim when creating the Watches Of Wales logo and branding was to convey luxury, reliability and quality. We noticed a lot of competitors websites and printed material were on white or lighter colours so felt the mix of charcoal and rose gold would help Watches Of Wales stand out but at the same time look extremely luxurious, elegant and high end.
The packaging needed to convey the same qualities as the logo design, we combined a number of different stocks and printing techniques working closely with our printers and packaging to deliver highly luxurious packaging.
A series of watch care pull out instruction slips that get shipped with all watches. The slips feature scannable QR codes and web links so the users can view videos on how to care for, and maintain their watches.
Our main aim with this card was to leave a lasting impression on anyone it was handed to, it needed to convey the companies values and quality of the watches that they sell. A combination of printing techniques were used to create the luxury business cards. The card stock itself needed to be thick enough to allow for a deep blind debossing effect. We chose 700gsm pristine white & ebony colorplan stock. The logo has been foil blocked in metallic rose gold foil. The textured finish on the card was created using a process called blind-debossing, we felt this was necessary to make a stand out card that screamed luxury and quality. To complete the card the edges have been gilded with metallic rose gold foil to match the logo. The reverse of the card has all of the contact details in rose gold foil.